While viewing Twitter streams I can not stop noticing a large number Tweets that have been Auto-tweeted from Facebook, Myspace, or LinkedIn.
I have sometimes just have to “@reply” the Auto-Tweeter just for my own confirmation and research. The response has just about always been nada, nothing, goose-eggs, zip, zero, or zilch. If you’re auto-tweeting on Twitter, it doesn’t look very personal and it certainly isn’t very social. It’s really Twitter’s version of “Pretend Social Media.” It’s limited broadcast and rehashed old 1-way media.
I generally make an exception to my above ‘auto-tweeting rule’ for blogs and Foursquare check-ins. Blogs take time and effort to write; you want to promote your latest entry and get it’s content read. Geo-location is still kind of new and it’s cool to let your Twitter friends know you are using your Smartphone when you are out at your favorite coffee shop. But Facebook, LinkedIn. Myspace, and iTunes auto-tweeting; give me a break. Nothing very personal, no intention to engage; is this really what Twitter is about. Auto-tweeting from Facebook to Twitter is like spammy Twitter Direct Message. Auto-tweeting by humans is generally a big FAIL. It’s like a Tweet to follow your Facebook page.
Yada, yada, yada – Great, your on Twitter. How about giving your business a personality and speaking to customers directly (or having someone do it for you). Yes, we know that Social Media Marketing platforms take a lot of time to manage. And Facebook is a time suck with Farmville and all. But if all you do is auto-tweet to Twitter, what is the point of being on Twitter?
If you are GM, Ford, or AT&T we know you are only Tweeting hard promotional business corporate content; we know you can have no singular persona other than your corporation. None of us us really expect a real person or personality. Tweet or auto-tweet, nobody will care. Though, if we bought a lemon car or have cell phone dead zones all over the place it would be nice to get some customer service engagement. People like a person, not just a logo.
If your small business only auto-tweeting from Facebook; it’s pretty much a flag. It’s not exactly what Tweeps expect from a small/mid-size business with an owner or professional staff. It’s similar to if you only get a voice mail system and never a human when you call your company. Twitter is meant to be genuine, close to real time, and certainly not some auto-tweet robot.
Do the work. Be unique. Make it personal or give it a try.